Delta Millworks

Beginning with a series of strategy sessions involving interviews with staff and clients, education on their products, and deep research into its history, we discovered what Delta is made of and how it gained success. This deep dive culminated in a Brand Persona & Voice Guide that shaped the visual evolution and messaging plans.

We fine-tuned the Delta logo and created a new type and color palette, then implemented the new identity in an innovative website design. Video content on the site showcases their unique methods and highlights projects and product lines. We integrated advanced filtering so that users can filter products by color, finish, and purpose.

With a refreshed identity and a completely new website in place, we moved to brand application across digital and print materials (digital ads, packaging design, business cards, sales catalogs, installation guides, and merchandise).

In the time since we completed the project, Delta Millworks has seen an increase in website visitors, but more importantly, sales leads and closed deals. Delta Millworks has continued to engage Eye Like Design for all of their print design and web maintenance needs, with each request providing an opportunity to build off of the foundation we created.